the evergreen state fair
Experience the Wonder
To rekindle excitement for Washington’s Evergreen State Fair, we crafted a vibrant campaign that sparked curiosity, nostalgia and new memories. From big-screen videos to scroll-stopping ads, “Experience the Wonder” invited fairgoers of all ages to rediscover the magic — in a voice and visual style designed to last beyond one season.
Guiding Thought
Consistency builds trust, but The Evergreen State Fair had been missing a recognizable thread from year to year. We saw the potential in its personality-packed assets and turned scattered charm into a cohesive campaign. The result? A unified identity that sets the stage for brand recognition and fairgoer excitement.
A Modern Take on Classic American Fair Design
The “Experience the Wonder” look drew inspiration from old-school American fair posters — bursting with bright colors, bold stripes and that irresistible promise of fun. Then we gave it a fresh spin: clean type, crisp layouts and motion-friendly formats for digital and social that grabbed attention and held it.
The design translated seamlessly across every touchpoint from videos to mobile-friendly social ads to printed materials. This flexibility ensured the Fair’s new identity maintained its energy and recognizability, whether fairgoers encountered it on a screen or in their hands.
A Backdrop for Every Beat
To promote a mix of grandstand artists, we built flexible design templates that kept The Evergreen State Fair’s identity intact while giving each performer their moment to shine and accommodating a range of artist branding requirements.
These templates allowed artist imagery, logos and colors to take center stage without overpowering the campaign’s overall look and feel. The result was a cohesive presentation across digital ads, social media and commercial video that balanced individuality with consistency, helping audiences quickly recognize the events as part of the Fair’s unified concert lineup.
RESULTS: A Partnership That Keeps Growing
“The JayRay team was flexible, organized, maintained excellent communication and follow-through, all while staying consistent with the campaign and messaging. They have definitely made my job easier.”
