Surely, summer tourism would rebound, but in April and October? The uncertainties of the COVID-19 pandemic put the skids on Wilsonville’s tourism promotion plans. It threatened progress made growing the area’s reputation as an affordable, relaxed basecamp for memorable getaways, in the heart of it all.
To reduce some of the uncertainty for visitors, we worked to make it easy for them to plan a visit. We created 10 drivable (basically navigable) trip itineraries that featured Wilsonville’s easy access to wine country, farmlandia, shopping, local history, family adventures, interesting food experiences and outdoor excursions. Compelling new photography, detailed maps, hotel listings and partner packages helped position an overnight stay as a refreshing respite.
As businesses reopened, we added itineraries, pitched the media and advertised. Engagement followed. New website visitors increased 58% from one spring to the next. Clicks on restaurant listings jumped. People took notice, including social influencers whose visits we coordinated just in time for fall activities.