The power of travel is felt deeply across our local communities. The travel and tourism industry drives jobs and fuels economies. During the pandemic, tourism has stalled, leading to 65% of unemployment claims last year....

This spring, we’re supporting South Sound Together by celebrating people of the South Sound. By using #ThankASouthSounder on Instagram, people are invited to give a shoutout to residents and businesses who are doing good...

Advertisers face a dilemma when using increasingly sophisticated targeting capabilities for digital campaigns. While tightly targeted campaigns may perform better in terms of metrics, they can also create inequity. It...

After two decades of building her marketing career in the Atlanta area, Tacoma native Phyllis McElroy joins JayRay as an advisor. Her experience in digital marketing includes campaigns for national brands and nonprofits....

Despite an odd year for influencers (travel restrictions, a focus on “fake” influencers, everyone crowding social platforms), two-thirds of U.S. marketers report they plan to incorporate influencer marketing into their...