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Do your targeted ads discriminate?

Advertisers face a dilemma when using increasingly sophisticated targeting capabilities for digital campaigns. While tightly targeted campaigns may perform better in terms of metrics, they can also create inequity. It...

JayRay Adds Social Media, Brand Expert to Team

After two decades of building her marketing career in the Atlanta area, Tacoma native Phyllis McElroy joins JayRay as an advisor. Her experience in digital marketing includes campaigns for national brands and nonprofits....

Social influencers share summer predictions

Despite an odd year for influencers (travel restrictions, a focus on “fake” influencers, everyone crowding social platforms), two-thirds of U.S. marketers report they plan to incorporate influencer marketing into their...