The new brand debuted in 2024 complete with contemporary brand guidelines and a champagne brunch — plus early implementation for SVH’s next chapter, The Hub. A redesigned website now connects the dots from front doors to digital check-ins. Since 2025, SVH has consistently ranked in the top 10% for patient satisfaction among critical access hospitals in Washington state.
From patient interactions to provider pride, the brand delivers on its promise: approachable, advanced care that empowers the community to live boldly and live well.
Snoqualmie Valley Health
Bold Design Signals Modern Service
Live Boldly. Live Well.
Snoqualmie Valley Health wasn’t just after a new look. They needed a brand that could shift perceptions — one that mirrored the modern, high-quality care they were already delivering. We helped define and express their identity in a way that felt fresh, confident and connected to the community they serve. The result? A visual and verbal system that proudly says: “You can trust your local provider for a modern approach to care.”
GUIDING THOUGHT
The strongest healthcare brands don’t just show up — they stand out with clarity and consistency. Snoqualmie Valley Health was ready to own its evolution, sharing a story that reflected modern care, updated facilities and local pride. A brand that could feel capable yet compassionate, grounded yet aspirational. And always, unmistakably human.
Design that Communicates Wholeness and Inclusion
We led a comprehensive rebrand, starting with research to help SVH stand apart from traditional healthcare providers. A new mission, vision and values were adopted through our facilitation of staff and board members to articulate a refreshed, unified direction. From there, we crafted messaging, visuals and a tone that could flex across facilities while embracing the unique spirit of the Snoqualmie Valley community.
Inspired by the river rocks found throughout the valley, the multi-colored stones in the logo represent the people who make up the region — each with their own stories, needs and paths to health.
A System That Moves with the Valley
We built a flexible visual system grounded in place and wellness. Organic shapes echo the river’s flow, a vibrant yet grounded palette evokes vitality and photography features real people thriving at every age. When paired with imagery of new facilities, advanced technology and people actively enjoying healthy lifestyles, the system comes to life.
It’s a system built to move — with ease and intention — across signage, print, digital and wayfinding, unifying what was once a fragmented experience. Modern enough to lead, familiar enough to feel like home. And with new offerings like a community fitness gym (yes, with climbing walls), the focus on proactive health comes through loud and clear.
Results: Launched and Loved
“JayRay was a true partner throughout our rebrand, taking the time to deeply understand our organization, our community, and our mission. Their thoughtful, strategic approach helped us tell a more authentic story and laid a strong foundation for how Snoqualmie Valley Health shows up today.”
