Insights

2/24/2026

Red Chair Recs

Welcome back to Red Chair Recs, where JayRay-ers spill what’s filling our shelves, screens and earbuds this season. From page-turners and can’t-miss podcasts to the…

2/11/2026

What Girl Scout Cookies Can Teach Us About Generative Search Optimization (GEO)

Bridget Baeth

If you’ve bought Girl Scout cookies recently, you already understand more about generative search optimization than you might think. My daughter has been a Girl…

2/9/2026

Web Accessibility: The Digital Tide that Lifts All Boats

Julia White

When I was in elementary school, I fractured my right elbow on the playground. With my dominant hand out of commission for weeks, I was…

1/22/2026

A Day in the Life of Jackie Zils

What do a determined cat, Seattle Mariners swag and chocolate cookies have in common? Jackie. We're proud to see Jackie featured in South Sound Magazine…

1/14/2026

Storytelling and the 2025 MLB Playoffs

A witch, a salmon race and a knit sweater walked into October baseball. No, this isn't a joke — it's how the 2025 MLB playoffs became…

1/13/2026

2026 Trends: What Comes Next When the Noise Fades

Annually, the JayRay team muses on the new year with a beverage in hand. We ask some big questions that are too often lost in the hustle of the holidays. Looking ahead to 2026, we've identified key themes to monitor…

12/19/2025

The Twelve Days of JOMO

The holidays can be stressful. Between shopping, parties, travel and busting your diet wide open, trading hustle for JOMO sounds sweeter every day. We're keeping it simple this year, and we invite you to join us. Throw…