A Day in the Life of Jackie Zils

What do a determined cat, Seattle Mariners swag and chocolate cookies have in common? Jackie. We’re proud to see Jackie featured in South Sound Magazine for her incredible career in communications. From her roots in radio broadcasting to becoming one of the Pacific Northwest’s most respected marketing strategists, Jackie’s journey is nothing short of inspiring.

A Career Built on Fearless Creativity

South Sound Magazine sat down with Jackie to talk about the moments that shaped her career — from late nights at the station to pitching bold ideas that made clients nervous (in the best way). Along the way, she built a reputation for fearless creativity and an almost supernatural ability to read a room.

“I’ve always believed that the best work happens when you stop trying to be perfect and start being honest,” Jackie told the magazine. “That’s what connects with people. Not polish — truth.”

Leading with Heart at JayRay

At JayRay, Jackie has been instrumental in leading brand strategy for regional and national clients alike. Her philosophy? Every brand has a story worth telling — you just have to be brave enough to tell it. Whether she’s mentoring young creatives, wrangling her famously persistent cat, or cheering on the Mariners from her living room, Jackie brings the same energy to everything she does: all in, always.

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