Same Grit. Fresh Perspective.

JayRay Unveils a Refreshed Brand + New Website

For 56 years, we’ve helped organizations share stories. Now, it’s time to tell our own.

We’re stoked to introduce a refreshed brand and an all-new website. It’s a bold evolution that reflects who we’ve always been: a creative marketing and strategic communications agency that pairs smart thinking with genuine partnership (and isn’t afraid to roll up our sleeves to make great ideas happen!).

The Red Chair remains at the heart of our brand, an enduring symbol of pausing, questioning and seeing things from new angles.

“Our job has always been helping clients find clarity, heart and just the right amount of pop,” said Bridget Baeth, Principal and Senior Strategist. “It was time to give ourselves the same thoughtful attention. This refresh better reflects the agency we’ve become while honoring everything that’s brought us here.”

Since 1970, JayRay has partnered with organizations across tourism, business, government, education, nonprofit and healthcare. Working across industries has made us better listeners, sharper thinkers and stronger storytellers. That breadth of experience and our belief that meaningful work creates meaningful impact continue to shape everything we do.

While our look has evolved, some things never will.

The Red Chair remains at the heart of our brand, an enduring symbol of pausing, questioning and seeing things from new angles.

Our signature “JayRay Red” is now joined by “Visionary Violet,” a color inspired by imagination, possibility and bold thinking. Together, they reflect the balance that defines our work: grounded strategy paired with fresh perspective, trusted experience alongside fearless creativity.

Our new website brings that story to life through recent client work, expanded service offerings, updated team stories and a clearer look at the values that have guided us for more than five decades: curiosity, collaboration, authenticity and caring hard.

We also sprinkled a little of ourselves throughout the experience. Keep an eye out for playful illustrations and hidden easter eggs inspired by our team, our culture and the creative quirks that make JayRay, well… JayRay. Because memorable brands aren’t just polished, they’re human.

The refresh isn’t about becoming someone new. It’s about showing up more authentically as the agency we’ve grown into. Our promise: JayRay is the creative partner you trust to make it happen. Pull up a chair and look around.