For those who have noticed Google Analytics discrepancies Google Analytics 4 (GA4) users have reported issues with data delays and gaps, specifically affecting acquisition reports. These problems have caused inconsistencies...

Our JayRay team is honored to be named “Best Ad Agency/Marketing Firm,” as voted on by South Sound Business readers, in the magazine’s annual “Best in Business” program. The 2024 “Best in Business” list...

For those creating their 2025 content strategies There are three major trends shaping content marketing’s future: 1) Online video (views now surpass TV), 2) the scarcity of physical presence, highlighting how digital...

For those supporting a brand cause Progressive language in purpose communications is dividing Republican and Democrat voters. As brand leaders, what do we do? PR News discusses the need to shift to centrist language....

For strategists navigating this divided climate Ahead of November’s election, organizations have scaled back their DEI initiatives to avoid association with polarizing topics. Explore how PR pros are leading the charge in...