For those who have noticed Google Analytics discrepancies
Google Analytics 4 (GA4) users have reported issues with data delays and gaps, specifically affecting acquisition reports. These problems have caused inconsistencies in metrics like traffic source and user activity tracking, which are critical for marketers.
Google Analytics 4 (GA4) Users Report Data Collection Issues
For those saying “What about Bluesky?”
You know your C-suite will soon be asking, “Should we be on Bluesky?” The new user count is accelerating rapidly. On mobile, Bluesky’s iOS app is currently at the top of the charts among all free apps.
You Can watch Bluesky’s Explosive User Growth in Real Time
For those focused on messaging and media relations
Whether you’re happy about the presidential election results or not, we can all learn from the strategies each candidate used. The traditional playbook is no longer in play.
Six PR Lessons From the Presidential Election That Apply to All Practitioners
For those who are intrigued by non-traditional advertising
Instead of focusing on conventional product highlights, a Lexus GX campaign featuring Anderson .Paak stood out by embracing an entertaining, non-traditional advertising approach. A visually striking, music-infused video celebrated individuality and creativity. The campaign successfully resonated with audiences, driving deeper engagement and reinforcing the Lexus brand’s cultural relevance.
Lexus and Amazon Ads Redefined the Car Commercial to Create a Reality-Bending Anderson .Paak Music Video