For those creating their 2025 content strategies
There are three major trends shaping content marketing’s future: 1) Online video (views now surpass TV), 2) the scarcity of physical presence, highlighting how digital and in-person engagements need to feel high-value and personalized; and 3) a declining trust in institutions, presenting an opportunity for brands to stand out by fostering transparency and reliability.
3 Disruptions That Will Shape Your Content and Marketing Strategy in 2025
For those wondering about the success of a hybrid work environment
We all can’t afford to A/B test results…so Trip.com did it for us. A preview: “Before the experiment, managers estimated hybrid would reduce productivity by 2.6%. After the six-month experiment they estimated it increased productivity by 1%. Those working under the hybrid model had a higher satisfaction rate, and 35% lower attrition.”
One Company A/B Tested Hybrid Work. Here’s What They Found
For those wondering what to do with their messaging strategy post-election
The post-election period is bound to be divisive and challenging to navigate. Here are five tips to consider if your communications will be especially affected.
Communications Tips for Navigating a Challenging Post-Election Terrain
For those wondering how to think about 2025 ad spend
IAB is conducting a study on 2025 ad spend. You’ll receive a copy of the results if you’d like to participate.
IAB Survey