For those supporting a brand cause
Progressive language in purpose communications is dividing Republican and Democrat voters. As brand leaders, what do we do? PR News discusses the need to shift to centrist language.
Communicating Purpose in the Age of Polarization
For those who Instagram
According to Instagram chief Adam Mosseri, carousels on Instagram can increase reach. Hootsuite shares how to make the most out of the post format.
How to Make the Most of Instagram Carousels in 2024 [GUIDE]
For those who manage projects
What is project visibility and why is it important? Beyond a project’s success, project visibility can lead to employee satisfaction. Harvest outlines four components we should be considering when leading and managing projects.
Project Visibility: Why it Matters and How to Improve It
For those in budgeting season
When times are lean, PR is the most essential. PR News outlines the rationale to share with your budget approvers.
Setting Your 2025 Budget? Here’s Why PR Is a Necessity
For those thinking about experiential
Experiential is back on the table for 2025 and beyond. Budgets for supporting in-person experiences are to pre-pandemic levels.
Spending on Experiential Marketing Tops Pre-Pandemic Levels