Do your targeted ads discriminate?

Advertisers face a dilemma when using increasingly sophisticated targeting capabilities for digital campaigns. While tightly targeted campaigns may perform better in terms of metrics, they can also create inequity. It...

JayRay Adds Social Media, Brand Expert to Team

After two decades of building her marketing career in the Atlanta area, Tacoma native Phyllis McElroy joins JayRay as an advisor. Her experience in digital marketing includes campaigns for national brands and nonprofits....