Today, Metro Parks Tacoma unveiled its new identity as Parks Tacoma. With the brand established, Parks Tacoma partnered with JayRay to create a launch plan for introducing the new identity to Tacoma residents. While the...

For those wondering about life after TikTok If TikTok’s fate is to vanish in the U.S., young brands could face a seismic shift. Which brands are most vulnerable, and how are they preparing for potential disruptions?...

2025 is just around the corner, and we’re here to help you dream big — or just have a good laugh. It’s a snow globe. It’s a game. It’s a 2025 forecast with 0% accuracy! Shake the snow globe and discover your...

For those who think AI ads look…off You’re not wrong, but apparently, they’re here to stay. Big brands like Coca-Cola are diving into AI-generated ads this holiday season, even if they’re a little weird. Is it...

While colleges often compete for students, three Tacoma community and technical colleges collaborated on an enrollment campaign that recently won an industry award. JayRay designed the digital display and transit ads for a...