Encouraging collective gratitude with #THANKASOUTHSOUNDER

April 28, 2021

This spring, we’re supporting South Sound Together by celebrating people of the South Sound. By using #ThankASouthSounder on Instagram, people are invited to give a shoutout to residents and businesses who are doing good...

Do your targeted ads discriminate?

April 14, 2021

Advertisers face a dilemma when using increasingly sophisticated targeting capabilities for digital campaigns. While tightly targeted campaigns may perform better in terms of metrics, they can also create inequity. It...

JayRay Adds Social Media, Brand Expert to Team

April 12, 2021

After two decades of building her marketing career in the Atlanta area, Tacoma native Phyllis McElroy joins JayRay as an advisor. Her experience in digital marketing includes campaigns for national brands and nonprofits....

Social influencers share summer predictions

March 10, 2021

Despite an odd year for influencers (travel restrictions, a focus on “fake” influencers, everyone crowding social platforms), two-thirds of U.S. marketers report they plan to incorporate influencer marketing into their...

JayRay Deepens Its Bench with New Advisor

February 27, 2021

Alex Domine, JayRay’s newest team member, brings experience in communication strategy for causes from education to the environment to equity, and in sectors spanning nonprofits, technology and economic development. Domine...