JayRay’s work with the Renton Community Marketing Campaign (RCMC) is off to a fast start.
RCMC selected JayRay as its partner to develop and implement a marketing and communication plan. The annual agreement also includes graphic design, photography, advertising creation, paid media, and public relations.
“RCMC’s goal is to promote Renton as the community of choice for visitors, residents and businesses. We make a great partner with our strategic expertise in travel and tourism, economic development and local governments,” said Bridget Baeth, senior advisor and principal.
Much of JayRay’s work to date—including the initial interview and bid—has been conducted virtually because of the COVID-19 distancing orders.
“We’ve led several productive online sessions with RCMC’s stakeholders,” Baeth said. “We appreciate their enthusiasm and focus in these unusual circumstances. One of our first objectives is to increase awareness of what businesses are doing to make Renton a safe place to eat, shop and explore the outdoors as the city prepares to enter Phase 3 of Washington’s Safe Start program.”