Visitors and residents in Wilsonville, Oregon have an easier way to find fun “in the heart of it all.” The updated ExploreWilsonville.com website launched earlier this week.
The new website highlights JayRay’s visual identity work for Explore Wilsonville. Through research and conversation, JayRay identified Explore Wilsonville’s brand themes and proposed a fresh new look for the program, centered around the tagline, “In the heart of it all.”
JayRay designed the site with a complete homepage redesign; updated global styles including larger, brighter photos and crisp, colorful graphics; improved accessibility; and a more user-friendly and aesthetically pleasing events calendar.
Updated images and curated travel itineraries engage visitors and promote tourism.
From the client’s press release announcement: “The website update process allowed us to reimagine and redefine our digital presence,” said Julie Fitzgerald, Wilsonville mayor. She said “the site is an easy-to-use recreational planning tool for visitors and residents alike.”
