Cheers to our client partner Visit Yuma. The destination received the Best Marketing Campaign award from the Arizona Office of Tourism, in the Rural category, for its strategic and creative approach to attracting domestic or international visitors to Arizona.
JayRay partnered with Visit Yuma to conceptualize and produce the “Soak Up Every Minute” campaign in summer 2022. The multi-channel campaign includes display ads, animated graphics, print media and outdoor in airports and cities in target DMAs.
The annual tourism awards ceremony is held during the Arizona Governor’s Conference on Tourism. The awards recognize outstanding marketers, innovators and Arizona tourism industry ambassadors. This year’s awards program was July 11 at the Westin La Paloma in Tucson.