JayRay’s work with client Visit Yuma includes the 2023 travel guide, which has earned a Summit Creative Award.
The Summit International Awards Summit Creative Award honors creative professionals at small- and medium-sized organizations. Entries are judged on originality and uniqueness, visual appeal and message effectiveness.
For the travel guide, JayRay’s strategy focused on “cool” things to do while staying comfortable in Yuma — even during the hottest months of the year.
Messages and visuals feature water access points, road trip adventures and Yuma’s picturesque surroundings.
Itineraries, quizzes, lists, local voices and other draw-you-in features make the travel guide a suitcase essential.
The printed guide aims to inspire future travel to The Sunniest Place on Earth and can be found on hotel display racks and at Visit Yuma’s Visitor Information Center in Historic Downtown Yuma.
JayRay’s partnership continues with marketing strategy, ad campaigns and media relations.