Kicking Off Place Branding With the City of Pasco


JayRay is kicking off work with the City of Pasco. Our work together includes place branding and community engagement.

After a logo update in 2018, the City is aiming to share its unique story with consistent messaging that promotes livability, business and tourism.

A brand leadership team, which includes City staff and local organizations, will provide input while ensuring the work both aspirational and authentic.

The brand will be transferrable across all City departments, economic development and marketing efforts with integration opportunities for other local organizations within the Tri-Cities area.

The project is starting with research, including a comparative analysis, online surveys and focus groups in English and Spanish.