“Amplify” is an apt description of a dynamic organization and its successful year, as well as the theme of the Association of Washington Business 2019 annual report. The report delivers an informative and engaging...

During this time of isolation and uncertainty, people are flocking to social media. As coronavirus updates change at lightning speed, our social media strategies must as well. Perhaps Uncle Ben said it best: “With great...

Organizations are doing an excellent job getting the word out about cancellations in the face of the COVID-19 outbreak. For many, it is time to shift into communicating about what happens now. As you hunker down to weather a...

With CrossFit gyms and yoga studios on every corner and Pelotons trending on social, it takes new thinking to sell gym memberships to millennials in 2020. The South Sound YMCA turned to JayRay for a fresh strategy to acquire...

Social media influencers have changed the role of public relations when it comes to reaching an audience. Forbes explains: “The voice of the customer has always been one of the most powerful concepts in marketing, and...