Thurston County campaign highlights the bright side of a non-traditional holiday year


Oh, 2020. It’s been a little too real.

During a time that feels like dipping your cup into a punchbowl of eggnog is a 10 on the risk scale, Thurston County wants to lift spirits and remind locals that the holidays can still be fun this year – they just might look a little different.

Running now through the holidays, the Decidedly Different Holiday Gift Guide for the “decidedly different” destination ( is here to make it convenient for residents and visitors alike to find uniquely Thurston County items for everyone on their list, from handcrafted brews and bites to Zoom-worthy gear and gadgets, to weirdly wonderful items perfectly suited for a pandemic. A series of animated GIFs invite clicks to the guide on Facebook, Instagram and Connected TV.

From start to launch, JayRay worked quickly and closely with local businesses, led the creative strategy, produced the digital assets, designed and wrote the landing page, led the media buy and selected top gift guide products all within a record three weeks.