A brand refresh, a travel guide and a visitor messaging campaign were JayRay client projects honored in the 30th Annual Communicator Awards. The national program recognizes the best in advertising, public relations, design and corporate communications.

Congratulations to our partners!

Parametrix: The growing, innovative multistate engineering firm chose JayRay to re-energize its brand. Our extensive research with employee-owners led to an inspiring brand anthem, refreshed logo and visual update. The team cheered the new look, unveiled at an all-company event with new signage, giveaways and construction gear.

Selected pages of the Parametrix brand guide

Visit Big Sky: Friendly illustrations welcome visitors to the Montana resort town in a campaign that reinforces Big Sky’s focus on respect and sustainability for the outdoors and each other. JayRay has created several seasonal iterations of the campaign, promoted through billboards, coasters, coloring pages, storefront posters and more.

Visit Yuma: The lively Visit Yuma travel guide was recognized for its design and content that invited travelers to picture themselves in the sunny Arizona city. The guide featured a travel persona quiz that connected readers via QR code to a video that matched their persona. We also applied the “Hello. I’m Yuma.” video campaign as a theme for the travel guide’s content strategy, copywriting, design, photography and production.