College admission offers are reaching students reeling from a historically difficult year. The pandemic canceled traditional milestone events and amplified concerns of racial injustice, climate change and financial hardship.
These students want change, and University of Puget Sound, with JayRay’s help, invites them to take a step to remake the world.
Puget Sound’s admission letters come with an invitation for students to decide how a $25,000 donation will be shared among five cause-driven nonprofits.
The school’s gift is made in honor of the Class of 2025’s achievements and resilience. It has an immediate impact on causes students care about while introducing them to their new community.
The response was immediate: “Love this. Giving back in lieu of some trinket. Way to be loggers!” and #RemakeTheWorld.
JayRay was responsible for the creative direction, copy and design for the mailer and web landing page.