PNW destinations choose JayRay for strategy

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Small-town charm, restaurants and wellness are on the minds of JayRay staff as we work with two new clients. The Kittitas County Chamber of Commerce, the City of Ellensburg, and City of Astoria Parks and Recreation in Oregon, chose JayRay for strategic marketing plans.

“Smart, long-term plans help organizations achieve greater impact by building their programs year by year. This is a way to build awareness and increase participation beyond a one-time, splashy campaign,” said Kathleen Deakins, JayRay president. “The Astoria and Ellensburg teams are focused on lasting connections with their visitors, residents and business community.”

Astoria Parks and Recreation selected JayRay to develop a one-year strategic marketing and communication plan to help the parks department consistently communicate with residents and visitors. Implementation may include updated website design and content, social media planning, and communication templates and tools.

The Kittitas County Chamber of Commerce, Ellensburg’s destination marketing organization, sought a partner to create a five-year strategic tourism marketing plan. We began with research that included individual leader interviews and an online visitor survey. We also facilitated a two-day retreat where Ellensburg leaders sorted through priorities and activities for the overall strategic tourism marketing plan.

JayRay also recently updated the website for tourism client Olympic Peninsula Tourism Commission. New features include video and an optimized experience for mobile devices.