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Who are you unintentionally excluding?

Bonnie kept cereal boxes high in a kitchen cupboard where her husband couldn’t reach them. Bonnie wasn’t intentionally keeping cereal from Adam. She just wasn’t considering how their cupboard design limited Adam, who...

Do your targeted ads discriminate?

Advertisers face a dilemma when using increasingly sophisticated targeting capabilities for digital campaigns. While tightly targeted campaigns may perform better in terms of metrics, they can also create inequity. It...