The Special Artificial Intelligence Edition
For those who want to know how AI is changing PR and search
As AI-driven search tools like ChatGPT reshape how consumers discover brands, traditional SEO tactics are no longer sufficient. A robust PR strategy emphasizing consistent messaging, thought leadership and credible media placement has become essential for enhancing brand visibility in AI-curated search results.
Why PR is your brand’s best defense in the AI search era
For creatives overseeing AI generation
Marketers increasingly leverage AI to generate content and manage quality control, with AI agents assuming roles from scriptwriting to creative direction. However, human oversight remains crucial to ensure emotional resonance and brand authenticity, especially in regulated industries.
Marketers are putting more content and quality control in the hands of AI
For those designing beyond what meets the eye
Artificial intelligence is transforming branding by enabling the visualization of sensory experiences like touch, taste and sound. All of which were previously intangible. By simulating these sensations, AI allows brands to create more immersive and emotionally resonant identities.
How AI is making the invisible visible in branding
For curious marketers: AI rewriting the rules of attention
Amazon has introduced AI-driven ad formats on Prime Video that generate contextually relevant advertisements in real-time. These innovations aim to enhance viewer engagement by aligning ad content with on-screen moments, offering a more personalized advertising experience.
Amazon launches AI-powered contextual ads at blockbuster upfront