Four Puget Sound ‘shop local’ campaigns give retailers a holiday boost


From Thurston County to Pierce and King, the JayRay elves have been busy with four shop local campaigns. Each have their own unique twist and audience but share a singular goal.

South Sound Gift Guide
Produced for the Tacoma-Pierce County Chamber in partnership with Pierce County, the Puyallup Sumner Chamber, Tacoma Urban League, South Sound Manufacturing Industrial Council, Downtown Tacoma Partnership, Fife Milton Edgewood Chamber, Spaceworks Tacoma and Lakewood Chamber of Commerce

The goal: Make it easy to shop hundreds of unique Pierce County finds from home. Clickable gift listings, a retailer directory and a roundup of holiday events created a one-stop destination for locals–and people across the U.S. Beyond brick-and-mortar stores, it featured online-only shops and makers, too.

JayRay designed and built the website, selected gift items and launched a digital campaign including a video ad and social content in just a few short weeks.

Puyallup: Where It’s At
Produced with the City of Puyallup in consultation with Puyallup Main Street Association and Puyallup Sumner Chamber

It’s a shopper’s delight in Puyallup where piñatas and provisions were just the start of the city’s charming downtown core.

Custom illustrated light pole banners, greeting card murals and a map directory aimed to add some whimsy and cheer while reminding residents what Puyallup has to offer. We used the now-popular-again QR code and added it to posters and displays so people can easily access a shop directory and list of takeout spots from their devices.

Decidedly Different Gift Guide
Produced with Experience Olympia & Beyond

Experience Olympia & Beyond wanted to lift spirits and remind locals that the holidays can still be fun this year–they just might look a little different. The Decidedly Different Holiday Gift Guide showcases the “decidedly different” destination and its unique treasures.

A series of animated GIFs invited clicks to the guide on social and Connected TV. From start to launch, JayRay worked quickly and closely with local businesses, led the creative strategy, produced the digital assets, designed and wrote the landing page, led the media buy and media relations efforts, and selected top gift guide products all within a few weeks.

Renton Gift Giving Guide
Produced with the City of Renton

Renton’s local businesses are the heart and soul of the community and full of global culture.

We launched an online gift guide highlighting small shops and restaurants found within its six unique neighborhoods and decked the streets with welcoming signage and window graphics. Print and digital ads geared towards the greater Seattle market, complete with a staycation sweepstakes, gained a wide interest. JayRay also coordinated five social media influencers who masked up and shopped on Small Business Saturday to highlight the area’s makers and stores.