“Snowbirds” are fleeing for the summer and Visit Yuma is aiming to increase visits from Arizona, California and Mexicali markets.
JayRay crafted an advertising campaign that features early morning paddle board excursions, late night starry sky adventures and some of the most picturesque opportunities the unique Arizona destination offers.
While a trip to the sunniest place on earth is likely an easy sell for those of us surviving this PNW summer weather, we had to get creative to attract nearby visitors who are already used to sunny summers.
The campaign features unexpected adventures that keep visitors cool and relaxed.
JayRay’s partnership will continue for the year and is focused on marketing strategy, advertising, visitor guide development and media relations.