For marketers who still think LinkedIn is just for job hunting
LinkedIn isn’t just for job updates anymore. It’s quietly becoming a creator hub, influencers included, with Microsoft-backed shows and a steady rise in video engagement. Its high-intent, low-noise feed is pulling in both B2B brands and lifestyle creators. If your content plays smart, it might just pay big.
How LinkedIn became a breakout platform for content creators
For leaders tired of data-only playbooks
Data still matters, but it’s not the whole story. Today’s marketing leaders are asked to lead with empathy, not just analytics. Emotional intelligence, storytelling and human connection aren’t soft skills but strategic skills.
Why today’s marketing leaders should prioritize emotion over data
For content strategists adapting to passive browsing fatigue
Instagram is testing auto-scroll for feed posts. It’s a quiet shift, but a big one. A hands-free, lean-back scroll turns the feed into a passive stream, more like TikTok or YouTube. That means less tapping, more zoning and a new challenge for brands trying to stop the scroll.
Instagram tests auto-scroll option for posts
For leaders wary that crisis PR itself might go off-script
Crisis PR should calm the storm, not fuel the fire. Some brand responses, from BP to Bud Light, made things worse. When tone misses or timing lags, damage control becomes damage creation.
When crisis PR becomes a crisis: lessons from disastrous corporate responses
For teams balancing AI use in content strategy
Let AI handle the rinse-and-repeat. Be vigilant when it comes to story, voice and strategy. That’s still human territory. Efficiency is great, but creativity, empathy and nuance aren’t up for automation.