For brands hoping to stay relevant without pandering to Gen Z
Pinterest is becoming Gen Z’s go-to space for vision boarding and future planning. Brands like Gap and Diageo are tapping into nostalgia, immersive content and cultural specificity to build loyalty.
How to keep Gen Z loyal, with Pinterest
Design trends that are sticking halfway through the year
From retro collage aesthetics to bold minimalism and 3D imperfection, this year’s design trends are ditching polished perfection for more emotion and personality. Visuals are storytelling tools using sticker-style elements or lush natural forms.
Digital design trends for 2025: Inspiration & moodboards
Trends Update! JayRay’s predictions hold strong
Consumers are craving comfort and connection. And brands are answering with campaigns that revive the past, delivered with fresh creative and data-backed intent. Nostalgic marketing is anything but outdated. Revisit our blog on 2025 predictions. We hate to say I told you so.
Consumers are craving nostalgia, and brands are serving it up
For marketers who want to use AI to deepen (not cheapen) creative
At Cannes Lions, marketing leaders shared that the future of AI in branding is both speed and strategic depth. Marketers are experimenting with AI not as a shortcut, but as a creative partner for enhanced personalization and full creative collaboration.
How AI is reshaping marketing and the connection to customers
For those questioning the ROI of rainbow logos
An increasing number of brands are pulling back from overt Pride campaigns and Heritage Month campaigns. Not because they don’t support the causes, but because performative marketing no longer cuts it. Now, consumers expect year-round inclusion, not one-month flair.
Brands continue to steer clear of heritage months. Pride was no exception