JayRay prepares for summer with new branding and advertising clients


The JayRay team is promoting the sunniest city in the world, rebranding an engineering firm, designing a community market logo and updating a sports complex website.

Visit Yuma wants to attract more visitors this summer. JayRay’s digital and outdoor ads will invite travelers to escape the crowds and soak up everything the Arizona destination has to offer. Media outreach will reinforce the perks of visiting Yuma with travel writers across the region. We’re also writing and designing the annual visitor guide.

Parametrix chose JayRay to lead its rebrand. Work began with employee focus groups, phone interviews with external stakeholders and a brand survey. The research will guide our work to develop the company’s new brand strategy. Training and brand launch activities will help Parametrix’s engineers, planners and scientists further their consulting success.

Port of Kalama is building the Mountain Timber Market to boost the local economy and draw visitors. The Port selected JayRay to facilitate an online brand survey, design a logo, write messaging and create promotional materials. The two-story facility will include permanent and temporary shops, a restaurant, lodging and conference space.

Starfire Sports, the heart of the PNW’s soccer scene, is partnering with JayRay to manage its website content. Starfire’s busy event schedule includes youth and adult soccer leagues, a STEM academy and Seattle Seawolves rugby games. The Tacoma Defiance soccer team, affiliated with Seattle Sounders FC, also trains and plays some games at the Starfire complex.

Need a strategic, creative partner this summer? We’re still open for new partnerships. Let’s chat over some coffee.