Visit Yuma
Spirit in Every Season
Yuma doesn’t hibernate when the temps rise — it turns up the charm. From sun-kissed winter getaways to balmy summer adventures, we helped Visit Yuma share its story with year-round energy, custom travel guides, can’t-miss campaigns and a strategic spark that never takes a season off.
Guiding Thought
To stand out, we must start with what makes Yuma truly different — not just the sunshine, but the stories. Telling the destination’s tale through the voices of real Yumans fosters deeper connections. From surprising freshwater flows to mineral-painted walls, authenticity became our differentiator, driving heads-in-beds, no matter the forecast.
Hot Campaigns, Cool Strategy
To shift perceptions and spark summer visits, we developed an integrated strategy that combined digital ads, social storytelling and a full-length travel guide, celebrating outdoor adventure, agriculture and Yuma pride. We introduced a new campaign theme, Desert Spirit, and wove it into every touchpoint: video, print, social and earned media.
Our hero piece? The Adventure Guide, refreshed annually with editorial flair, insider tips and immersive design. In 2026, we added in-market tools like the Go Guide and Dining Guide — created to help visitors explore once they’ve arrived, offering quick-hit inspiration and must-do recs on the ground.
Creative That Connects
Our work started with a smart media strategy, targeting drive- and fly-market travelers through Google, YouTube, Facebook and Instagram. A suite of campaign videos elevated the message and gave the media more to cover. We built strong relationships with editors and influencers, delivering steady headlines and social buzz across two countries.
We didn’t just make marketing. We made magic — complete with stickers, posters and a whole lot of pride for Visit Yuma’s Desert Spirit community launch party.
RESULTS: DESERT GOLD
“JayRay showed up, literally. Their visits to Yuma helped shape a more authentic story, and their outside lens helped us see our destination in a new light.”
