Kent, Washington unexpectedly fills the role of a convenient, affordable and fun community to visit. It’s also within easy reach of regional cities and attractions. JayRay worked with the City of Kent to update its visitor-focused website, and the refresh earned a Gold Award in the dotCOMM Awards program.
The refreshed VisitKent.com continues to support JayRay’s destination marketing strategy positioning Kent as a basecamp to the Pacific Northwest. The site’s focus on user experience includes improved navigation, a packed events calendar, and updated content featuring new activities, hotel packages and the Kent Food Trails.
Custom blogs, a refreshed social media presence, an influencer marketing strategy, ongoing media relations and digital advertising have significantly increased website traffic. Business travelers use VisitKent.com to find convenient accommodations near their meetings, then plan off-duty activities like a hockey game, beer tasting or shopping for retro collectibles.
dotCOMM Awards is an international competition honoring excellence in web creativity and digital communication. The competition reflects the role of creative teams in how we market and communicate products and services online.
Over 2,500 entries from 33 countries were submitted to the dotCOMM Awards this year. The program is administered and judged by the Association of Marketing and Communication Professionals.