PR Strategist, Brand Manager Joins JayRay


JayRay has added depth to its public relations services, welcoming Jen Willey as a senior advisor.

Willey most recently was marketing and communications director at Annie Wright Schools. Her background includes communication leadership and strategy roles at Qualis Health (now Comagine Health) and Nordstrom.

At JayRay, Willey will start out supporting communication strategy projects for tourism, nonprofit and real estate development clients.

“Jen will bring added depth and perspective to our work, thanks to her experience communicating across various platforms with multiple stakeholders,” said Bridget Baeth, principal at JayRay.

In her previous roles, Willey supported brand management and crisis communications, wrote and edited website and editorial content, and established and managed advertising and social media.

Willey grew up in Puyallup and earned a bachelor’s degree in liberal studies from Eastern Washington University. Her family calendar is full of school and sports activities with her pre-teen sons.