Bridget Baeth, Principal If you’ve bought Girl Scout cookies recently, you already understand more about generative search optimization than you might think. My daughter has been a Girl Scout for seven years, and every...

Julia White, Senior Art Director When I was in elementary school, I fractured my right elbow on the playground. With my dominant hand out of commission for weeks, I was forced to work on my ambidexterity — and to struggle...

For travel marketers tired of chasing vanity metrics Top travel brands are now shifting away from clicks and conversions to address decision anxiety. Building traveler confidence and relevance across the full journey is the...

What do a determined cat, Seattle Mariners swag and chocolate cookies have in common? Jackie. We’re proud to see Jackie featured in South Sound Magazine for her incredible career in communications. From her roots in...

Cara Sjogren, advisor A witch, a salmon race and a knit sweater walked into October baseball. No, this isn’t a joke — it’s how the 2025 MLB playoffs became one of the best storytelling seasons in years. The new year is...