For CEOs reminded that identity isn’t just a logo Cracker Barrel’s attempt to update its logo stripped away more than visual elements. It stripped away memories. Loyal customers reminded the brand that nostalgia is...

Remember DALL-E? Launched in 2021, it was one of the first AI-powered text-to-image generators, serving up a mélange of uncanny faces, mangled letterforms and surreal novelty images. Fun? Sure. Useful? Not so much. Back...

For marketers who tried to swiftly join the conversation Taylor Swift announced an album, and within hours, brands were flooding the timeline with forced puns and pastel posts. Most missed. Culture isn’t a costume....

The City of Federal Way is riding the wave of upcoming opportunities and has selected JayRay as a marketing partner to support its Visit Federal Way tourism efforts and economic development. The strategic and comprehensive...

For anyone who still thinks PR is about polishing the story The astronomer-turned-exec scandal reminded us that crisis PR isn’t just about response speed, it’s about clarity, accountability and choosing who you protect....