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MarComm Minute: The Latest Headlines for Busy People

For nonprofits and mission‑driven teams focused on storytelling beyond the ask Storytelling is how you build trust that leads to funding and fueling long‑term affinity. The latest guidance from GivingTuesday underscores...

Wrap Your Story Like a Gift

As your jack-o-lanterns wilt on the porch, shift into the next holiday season with a fresh approach. Leave the giant inflatables and stock images in storage. Instead, spend time planning marketing and communications that...

MarComm Minute: The Latest Headlines for Busy People

For hospitality marketers taking a closer look at numbers As travel rebounds, hotels and resorts are moving from broad strokes branding to precision marketing that targets the right guest, at the right moment, with the right...

When Your City Becomes the Haunted House

What Halloween Teaches About Strategic Communications in a Politically Charged Moment Note: Assistant advisor, Travis, lives where the headlines hit. He’s out there — camera in hand — capturing what Portland really...