Explore Wilsonville, the Oregon city’s tourism/destination marketing program, is a winner of a MarCom Award for its new brand identity.
As a growing travel destination in the heart of northwest Oregon, the Explore Wilsonville brand was ready for an update.
JayRay developed a new brand identity, website and marketing materials.
The new brand celebrates the area’s abundance of farms, wineries and parks. The revitalized logo is a fresh-yet-familiar emblem that reflects the destination’s evolving character.
Visitors to the new ExploreWilsonville.com have an improved user experience and can explore over 25 refreshed curated itineraries to help them plan a trip. With these insights, people are choosing Wilsonville for a variety of experiences, including:
- An affordable alternative to Portland
- The opportunity to be surrounded by Oregon’s Wine Country on all sides
- Home to Champoeg State Heritage Area
- Farms and produce stands a short drive away making it a new experience each season
MarCom Awards started in 2004 and is administered by the Association of Marketing and Communication Professionals (AMCP). About 6,500 print and digital entries from dozens of countries are submitted each year.
JayRay has worked with Explore Wilsonville since 2020. Services include geolocation marketing, public relations, social media content, photoshoots, videography and website management.