New client projects aim to grow business, tourism


JayRay opened 2023 supporting new clients with media relations, business recruitment materials and a logistics industry trade show booth.

Water activities, maritime heritage, trails, gardens and galleries will be among the stories JayRay will promote on behalf of Visit Kitsap Peninsula. The media relations program will include an annual editorial calendar, press releases and media pitches, all highlighting activities that make the Kitsap Peninsula an ideal PNW destination. JayRay also will identify and coordinate hosted visits by two social media influencers. Their in-the-moment posts and first-person experiences will increase awareness of the area to followers in Washington and beyond.

The Pacific companies – Pacific Crane Maintenance Company, Pacific Terminal Services Company and Ocean Alliance Logistics – selected JayRay to create marketing materials and a trade show booth. Design concepts and production coordination for the booth began in earnest, with the trade show less than two months away. The custom booth will feature an overarching structure reminiscent of a port crane. A company brochure, presentation deck and 3-minute loop video – using existing content plus new animated graphics – will help tell the story of the three companies’ services supporting the shipping and logistics industry.

JayRay will also be supporting the City of Tacoma Economic Development department with materials under the “Make It Tacoma” brand. City leaders are working with JayRay to promote Tacoma as a great place to work, live and explore. The project entails graphic design support and building a template library for city staff.