Strategic communication moves people forward. Sometimes that’s onto a bus. Sometimes it’s toward a new opportunity, a stronger community or a better understanding of the organizations that serve them. This season, we’re excited to expand our transit portfolio with two community-focused projects that help connect people with the services, resources and opportunities they need most.
JayRay will provide strategic communications, website and social media support to help build Pierce Transit’s communications capacity and community engagement efforts. Serving communities across Pierce County, Pierce Transit plays an essential role in connecting people to work, school, healthcare and opportunity. From educational campaigns to community storytelling, our team will help create the tools, resources and digital experiences that support Pierce Transit’s mission and strengthen connections with the communities it serves.
King County: Best Starts for Kids
Our partnership with King County continues through a new initiative designed to raise awareness of programs that help children, youth and families thrive. JayRay will develop creative concepts and transit advertising that brings the Best Starts for Kids message directly into communities throughout King County. By combining compelling visuals with thoughtful storytelling, the campaign will help connect more people with resources that support healthy, safe and successful futures for kids and families.
Whether helping riders navigate their daily journeys or helping families access critical resources, these projects reflect the power of strategic communication to connect people with opportunity.