For those who want to grow Gen Z and Millennial connections
Who would have thought Snapchat+ would win the prize for the number of paid subscribers? “In 2022, we started Snapchat+ with just six experiences. Now subscribers have access to over 40 exclusive features, including Chat Wallpapers, Custom App Icons, and AI Bitmoji Pets. Our Snapchat+ community has also been first to try some of our favorite features, including Snapchat for Web and My AI, now available for Snapchatters globally.”
Snapchat+ Reaches 11M Paying Subscribers
For those wondering what’s working in their multichannel strategy
Social media is now the superstar of multichannel marketing, with 55% of marketing pros saying it’s their go-to tactic, up from 46% last year. Digital ads are also stealing the show, with 41% of pros giving them a thumbs up, up from 26% last year. But hold on—not everything’s a hit—email marketing’s losing its charm, with only 36% betting on it for 2024, down from 45% last year.
Multichannel Marketing Remains a Challenge: Here’s What the Numbers Say
For those who edit
Younger generations want editors to be less harsh. How do editors acknowledge their needs while still giving feedback that improves a piece of writing? Ragan provides helpful tips for anyone and everyone.
Dropping the Word ‘Feedback’ is a Bad Idea. Here’s Why.
For those who haven’t updated their crisis plan in a while
This list of clear takeaways from Delta Airline’s outage is something everyone can learn from. Is your organization truly ready for anything?
Lessons from the Delta Outage Fallout
For those who create
The creative process is known to be messy, but it’s also about discipline and rituals. Those who do it well know how to balance the chaos with structure.
The Creative Fuel Series: How Ritual Feeds Creative Practice