For those who keep hearing about “agentic AI” and want to know what it actually means for marketing.
While the technology is still early, brands are already experimenting with AI agents that coordinate workflows across CRM, analytics and ad platforms. Marketers may soon shift from executing tactics to supervising systems that do.
Breaking down how to be ‘better safe than sorry’ with agentic AI in marketing
For those who manage paid social and care about consistent ad performance metrics.
Meta is updating several advertising metrics so they better align with how other platforms measure performance. The changes aim to standardize definitions like conversions and attribution windows, making cross-platform comparisons easier for marketers managing campaigns across Meta, Google and other channels.
Meta updates ad metrics to align with other platforms
For those watching the growing trust conversation around AI tools.
OpenAI’s recent backlash over a defense-related deal sparked a wave of discussion about whether AI companies are drifting away from the values that originally attracted users. As AI becomes embedded in everyday workflows, brand perception and ethical positioning around AI use may influence which tools companies and consumers are willing to adopt.
What marketers should know about the AI trust shift
For those interested in how a chaotic news cycle can still become a PR win.
Strong storytelling, national pride and media momentum helped transform messy moments into a broader feel-good story about the “Miracle on Ice” in this year’s Olympics. It’s a reminder that in high-profile moments, controlling the overarching narrative can matter more than eliminating every bump along the way.
A golden moment: USA Hockey’s triumphant but messy week
For those responsible for municipal websites or public-sector digital communications.
Cities across the U.S. are facing new accessibility expectations as federal guidelines push public websites toward stricter ADA compliance. For local governments, this means ensuring websites are usable for people with disabilities. Everything from screen-reader compatibility to accessible forms and navigation is critical. Communications and marketing teams may find themselves on the front line of these updates.