For nonprofits and mission‑driven teams focused on storytelling beyond the ask
Storytelling is how you build trust that leads to funding and fueling long‑term affinity. The latest guidance from GivingTuesday underscores that the right story told at the right time, changes the relationship and the giving level.
Crafting your story for Giving Tuesday
For brands working rural realism into national campaigns
Rural America makes up nearly 20% of the U.S. population and is often flattened into tired tropes in the media. A new report calls for brands to move beyond tokenism and surface-level imagery, as authentic rural representation unlocks credibility. Market with rural audiences instead of to them.
New report highlights opportunities to better represent rural America in media and advertising
For PR teams who know one misstep can go global in minutes
In today’s always‑on media environment, a small error is a click away from a viral event. Modern crisis communication now demands real‑time monitoring, multi‑channel responsiveness and genuine transparency over canned statements.
How PR firms manage reputation when every mistake goes viral
For social marketers strapped to do more with less ahead of 2026
New data from the “State of Social Media Marketing 2026” report reveals that while 82% of marketers say AI has boosted productivity, only 35% claim major gains. Influencers continue to rise, with 67% of brands increasing their budgets, but community and user-generated content strategies are now crucial.
How marketers are planning to use AI, influencers and more in 2026
For digital teams re-thinking who holds influence
The era of passive celebrity influencers is shifting. 86% of Americans say transparency from businesses is more critical than ever before. Instead of chasing big names, brands should lean into communities by nurturing micro‑ecosystems of trust, shared values and participation-forward content.
A digital marketing shift: are influencers out and communities in?
For advertisers who want to turn odd moments into brand narrative
The recent Louvre Museum heist sparked a bizarre marketing moment. IKEA is among a handful of organizations who used the incident as a cheeky brand platform. Unexpected events can become story triggers if you’re quick, clever and aligned with your brand.