For hospitality marketers taking a closer look at numbers
As travel rebounds, hotels and resorts are moving from broad strokes branding to precision marketing that targets the right guest, at the right moment, with the right offer. Read how hospitality now demands precision instead of just exposure.
How precision marketing is redefining hospitality
For nonprofits still treating social media like the wild west
From posting inconsistently to launching scattershot fundraising asks, many common tactics are doing more damage than good. Stop chasing every tactic, avoid the noise and focus on how social media actually advances your non-profit’s mission and trust.
15 social media strategies to avoid as a nonprofit (and what to do instead)
For brand teams leaning on AI without asking questions
AI can scale, but it still doesn’t understand humor, traditions or context. Brands need humans, now more than ever, who understand lived experience to guide strategy.
AI can’t replace cultural intelligence in marketing
For social strategists wondering which micro‑trend lasts
From niche communities to private‑group engagement and micro‑influencers, these under‑the‑radar trends are quietly re-shaping how brands should show up. Choose what’s built to last over what went viral today.
15 social media trends quietly shaping 2025
For destination marketers with national milestones on their mind
JayRay attended the annual State of Washington Tourism Conference for a first-hand look at the latest in travel and tourism. With global eyes turning toward the U.S. to see how it handles milestones like the FIFA World Cup 26, Route 66 Centennial and America250, Brand USA has unveiled its “America the Beautiful” campaign.
Brand USA launches the most ambitious marketing initiative to date