For creatives fighting for attention in a world that’s over‑served and under‑listened to
Ads that stand out aren’t the flashy ones. They’re the ones rooted in human truth. We have infinite targeting but shrinking attention spans. It’s not about being everywhere, it’s about being memorable.
For brands seeking to rebuild trust, one zip code at a time
Consumers are over mass messaging. Local marketing grounded in community, relationship and responsiveness is what’s cutting through. Showing up where people actually live, talk and buy matters more than sprawling campaigns.
How local marketing can rebuild trust with today’s consumers
For social strategists wondering what’s next after Stories & Reels
Instagram is rolling out a one‑view, no edits, no filters image‑sharing option in DMs, now in more regions. It’s called “shots.” The goal is to share micro‑moments with less polish and more instinct.
Instagram rolls out image-sharing option to more users
For service business owners scaling fast without losing what makes you real
Scaling usually means systems, procedures and efficiencies. But some branding moves are non‑negotiable if you want to stay authentic: clarity in voice, consistency in service and preserving the reason people believed in you in the first place. Lose that, and growth starts to hollow.
3 branding moves every service business needs to scale without losing its soul
For ad‑tech and legal teams tracking tax policy, brace for impact
Washington State’s new ad services tax (SB 5814) kicks in Oct. 1. It extends sales and business‑occupation taxes to many ad services like design, production, SEM and site traffic evaluation. But a major lawsuit argues it violates federal e‑commerce rules. This could redraw how agencies price, where work gets done and what kinds of digital campaigns are feasible.
Washington’s digital ads tax goes into effect on Oct. 1. What could go wrong?