For CEOs reminded that identity isn’t just a logo
Cracker Barrel’s attempt to update its logo stripped away more than visual elements. It stripped away memories. Loyal customers reminded the brand that nostalgia is foundational. Modern isn’t always better; sometimes it’s a misfire in emotional recognition.
Cracker Barrel’s logo debacle proves it can’t ditch its nostalgic appeal
For creatives worried AI will turn your job into a bullet point
AI isn’t replacing creativity; it’s putting creative minds back in the driver’s seat. It’s less about tools and more about how we guide them with strategy, taste and vision.
Creative people will be at the heart of marketing’s AI revolution
For marketing teams still debating Facebook’s relevance
Likes and organic reach are harder to win now. It might be a core strategy, but it isn’t the only strategy. Don’t bet on it alone. If you do, you’re playing yesterday’s hand.
Marketing on Facebook in 2025: still relevant or a dying game?
For holiday planners under pressure to perform
Meta’s holiday ad guide says: prep early, use AI-powered personalization, test creative themes and learn fast. The lesson is to work smarter. Holiday campaigns don’t forgive vague strategies.
Meta shares tips on how to optimize holiday campaigns
For brand guardians who think slogans can’t provoke
Nike’s dropping “Just Do It” for “Why do it?” sparks a rhetorical reset tailored for Gen Z and its cringe-aware worldview. It’s gone from what you say to the question you get people to ask themselves.
Nike has a new slogan, and it’s coming for Gen Z’s cringe culture