For marketers who tried to swiftly join the conversation
Taylor Swift announced an album, and within hours, brands were flooding the timeline with forced puns and pastel posts. Most missed. Culture isn’t a costume. Jumping on trends only works when the fit feels authentic and timely. Otherwise, you’re not riding the wave. You’re clogging the feed.
How brands rushed to jump on Taylor Swift’s announcement
For social teams prepping for a multilingual future
Meta’s expanding AI-powered video translations open new ways to reach global audiences. Captions and dubs in multiple languages are just the beginning. If your content isn’t built to travel, your reach might be more local than you think.
Meta expands AI translation for video
For strategists using AI to listen, not just speak
AI isn’t just a content machine; it’s a research tool. Using GenAI in the early stages of campaign planning can uncover whitespace, explore audience language and simulate testing. It won’t replace your insights team. But it can speed up the path to smart hypotheses.
Using generative AI for early-stage market research
For teams chasing trends that don’t move the needle
Hype doesn’t equal ROI. Not every hot topic deserves a line in your strategy. From social media fatigue to over-indexed AI experiments, some trends are better left unchased. Cutting through the noise means you must stop adding to it.
20 marketing trends that aren’t worth the hype
For communicators tired of DEI as a checkbox
Real DEI work doesn’t live in a press release. It shows up in staffing, vendors, language and leadership. Progress is measurable and increasingly expected. The brands that get it right aren’t the loudest. They’re the most consistent.