The Special National Travel & Tourism Week Edition
For those attracting today’s traveler:
The latest insights highlight a significant shift in traveler expectations, emphasizing the demand for personalized, seamless digital experiences. The rise of “bleisure” travel — where business trips are extended for leisure — underscores the importance of offering authentic, experience-driven stays.
Personalization and seamless digital experiences take center stage in 2025
For those looking to build trust in travel:
With public trust at an all-time low, Destinations International suggests that destination marketing organizations (DMOs) should focus on “nano communities” (small, interest-based groups) to build loyalty and foster authentic connections.
Think smaller to achieve bigger results
New leisure travel data for the U.S.:
MMGY Travel Intelligence’s latest “Portrait of American Travelers” study reveals that Americans are prioritizing meaningful experiences, sustainability and AI-assisted planning in their travel decisions. The study also highlights generational differences, with younger travelers embracing technology for trip planning, while older generations prefer traditional methods.
Americans are traveling more in 2025 – here’s what’s driving their journeys
Global digital marketing trends for destinations:
The “State of Destination Marketing 2025” report by Sojern, developed in collaboration with industry partners, reveals that 85% of destination marketing organizations (DMOs) are maintaining or increasing their digital advertising budgets. The report highlights the growing importance of AI and video content in creating engaging campaigns that resonate with travelers.
Sojern’s 2025 report reveals key focus for DMOs (download for free!)