For those who watched “The Big Game”
Explore how OpenAI is venturing into commercial advertising with its first TV commercial during the upcoming Super Bowl, marking a significant move in AI companies engaging in mainstream marketing.
OpenAI set to make first ad foray with Super Bowl spot, Wall Street Journal reports
For those who rely on TikTok marketing: A wake up call
After a blackout, services were restored following intervention but the incident has significantly impacted user trust and brand strategies.
The dramatic TikTok blackout is a wake-up call for marketers and creators
For those who monitor corporate messaging shifts
This marked the first time since 2021 that “End Racism” didn’t appear during the Super Bowl.
NFL replaces “End Racism” with “Choose Love”
For those who want game-changing insights—ask smarter, not harder
How to move beyond surface-level feedback and uncover deeper, more meaningful customer insights.
6 keys to killer market research questions
For those who saw the hits and misses of Super Bowl 2025
Outlandish comedy, emotional storytelling, humor, and nostalgia score big during advertising’s most coveted airtime.
Super Bowl 2025 ad review—the best and worst commercials