JayRay is working with its newest clients to promote bus and ferry rides, bring visitors to a charming Snohomish County city and grow a credit union’s membership.
Ad campaigns for Kitsap Transit will encourage people to leave their cars at home. BI Ride is an on-demand bus service that riders can schedule through a mobile app. Another program, Fast Ferry, takes riders across the water to Seattle three times a day. Both campaigns will have digital and print elements. A bus driver recruitment campaign is also on the schedule.
Monroe is a place where everyone is welcome and people feel they belong. JayRay was selected to develop a new logo and place brand for the City of Monroe that embodies their newly adopted Imagine Monroe vision statement. After an in-person visit and research phase, our team will uncover the community’s strengths to attract visitors, residents and businesses.
Longview-based Red Canoe Credit Union has enlisted JayRay to freshen its brand and support membership growth. With locations from Covington, Washington, to Albany, Oregon, Red Canoe has expanded its footprint across the PNW, and wants to connect with broader communities in all of its locations. JayRay has conducted online focus groups and will use the input to help freshen the brand strategy.
Thinking about your strategic or creative needs for the months ahead? Let’s share ideas over a cup of coffee. Even a latte, if you’d like.